Meta for Business Mobile Video Guide
Role: Web, visual & motion designer
Challenge: How can we motivate small business owners to produce more Reels and video content?
Objective: Our goal is to inspire and engage advertisers by showcasing the benefits of mobile-friendly video through blog-style landing pages. We’re featuring Mami Wata Surf, a South African eCommerce and retail brand, and offering seven creative video ideas. This approach addresses the common challenge of maintaining consistent video content creation.
Results: Campaign engagement was 8.4% (20% higher than 2022 Q4 average).
Given the length of this blog-style landing page, one challenge was to keep the design both creative and engaging while adhering to Meta for Business's design systems and brand guidelines.
To address this, I utilized the simple 2-column module from the library and enhanced it by integrating and overlaying bold text within the visuals, using images that break out of their frames, and added text animations using the 3-column module. These elements helped to maintain dynamism and keep the audience engaged throughout the page.
