Meta Motion Library
Role: Design and Motion Lead
Opportunity: The Small Business marketing team discovered launching high volume of video ads has a significant impact on increase in revenue. Streamlining motion workflow and increasing adoption of the library within the team was critical to producing large number of ads.
Solution: Build a scalable motion design system to increase the usability and accessibility of motion and UI assets.
Outcome: The motion library adoption went from 10% to 100% across teams. Design & animation time decreased substantially by ~50%.
Initial Challenges & Limitations
Adoption rate among designers was low at 10%.
Designers lacked an efficient way to preview and utilize motion assets. It was cumbersome to dig through G-Drive folders or open the Motion Library After Effects file just to check what they can use for their projects.
Not useful due to lack of pre-made animation.
The first iteration of the Motion Library featured static UI assets and limited amount of pre-made animation in After Effects. With plug-ins like Overload 2.0 that solves the pain point of Figma to After Effects workflow, the UI assets built in AE were less useful.
File was too big.
The single Motion Library After Effects file had all the UIs and pre-made animations made the file very slow when designers did import.
SOLUTION 1
Figma Motion Library Page with Centralized UI Repository
A one-stop shop for motion and UI assets with links to AE project files, improving visibility and accessibility.
SOLUTION 2
Flexible Motion Templates
Plug & play animations to fit diverse design needs.
