Building the Source of Truth for Millions of Business Owners Worldwide.
Client
WhatsApp for Business
Role
Senior Visual & Motion Designer
Responsibilities
Campaign Landing Pages, Interactive Modules, & System Maintenance
As a Senior Designer for Meta’s global business presence, I was responsible for everything from high-pressure 72-hour launches to long-term system maintenance. My role was to ensure that whether we were announcing new AI tools or helping a small shop understand video ad creation, the experience felt cohesive.
The Impact
Rapid Execution: Launched a high-priority Meta AI Business Assistant site in just 3 days for Ads Week NYC.
Performance Gains: Reduced bounce rates by 11.5% on key Instagram for Business pages.
Increased Engagement: Designed immersive layout that drove 17% deeper scroll depth.
Launching the Meta AI Business Assistant for Ads Week NYC in a 3-day sprint.
Requested directly by the COO, this high-priority MVP launch required immediate execution to align with the product announcement. As the design lead, I synthesized rapid feedback from global stakeholders and agencies to drive alignment, securing a neutral-to-positive market reception.
Boosting campaign engagement through editorial-style campaign design.
The marketing goal was to inspire small businesses to start making Reels. I designed a campaign landing page within Meta's global web system, spotlighting a surf brand from South Africa to make the advice feel human and less like a manual.
The Result: 20% higher engagement and 17% deeper scroll depth than our usual benchmarks.
Select motion creative for Meta Global Business
A collection of motion work developed to simplify and elevate Meta’s business features. I used animation to illustrate complex concepts like personalization, budget strategy, and ad performance.
Fixing the "Bounce" on Instagram for Business
We had a problem: people were landing on the page but leaving almost immediately. I revamped the layout to focus on real-life examples and actionable steps that a small business owner could actually use. By making the guidance clearer and the visuals more relatable, we saw a shift in how people used the page.
The Result: Cut the bounce rate by 11.5% and moved the needle from zero to over 600 CTA interactions.
Bringing social-first 'Stories' into a slide-based B2B web module.
I wanted to give users a way to read case studies that felt less like a white paper and more like an immersive story. I built this content module for Meta’s Global Web System to allow for full-bleed, slide-based navigation. It’s a more engaging way to break up heavy text and keeps users focused on one idea at a time.
Managing the Meta for Business component library to ensure global system alignment.
I was responsible for maintaining our component library, creating clear guidelines on when and how to use certain modules, and ensuring everything we pushed live stayed consistent across the entire global site.
