GoodPup app offers dog training over 1-on-1 video chat, connecting users with expert trainers. In the early days of the app, displaying all the notifications in one section proved functional.
However as the app expanded adding new features, new methods had to be sought out to accommodate for the growing complexity. The long list of text lacked classification and usability.
The updated version has categorized notifications along with icons for visual cue. Booking-related notifications were treated differently with its own section on the top as it's the core piece of the app.
Instant cancellation rate was 40% improved (Instant cancellation: newly enrolled user canceling within 2 hours)
Revenue per user increased by 9.8%