Purology

Design board to promote a new app, Purology that simplifies the process of buying all beauty products, from skincare and makeup to shampoo and conditioner. Skincare routines can be elaborate, where dozens of products are used to ensure we have healthy skin. Yet, these products come with long ingredient lists and not often are we able to know exactly what we are putting on our skin.
Purology aims to change this through accessible information about a product’s ingredients. The app helps users pick the best products for them by analyzing the content of the product and giving it a score based on its salubrity, and then offering alternative products. The soft colors and subtle textures reflect the calm that comes from a spa retreat, taking the stress out of a complex situation.

Role / Creative Director & Designer

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